Blue Ocean Strategy Idea Prompts

What is Blue Ocean Strategy?

Blue Ocean Strategy focuses on creating new market spaces (blue oceans) rather than competing in existing ones (red oceans). Developed by W. Chan Kim and Renée Mauborgne, this strategic framework helps businesses escape the "red ocean" of bloody competition where companies fight over shrinking profit pools. Instead, Blue Ocean Strategy guides you to create uncontested market space by making competition irrelevant. The framework uses a systematic approach called the Four Actions Framework, which involves eliminating factors the industry takes for granted, reducing factors below industry standard, raising factors above industry standard, and creating new factors the industry has never offered. This methodology is particularly powerful for startups entering competitive markets, established companies looking to break into new categories, or businesses seeking to reinvent their industry. By focusing on value innovation—simultaneously pursuing differentiation and low cost—Blue Ocean Strategy helps you attract new customers, create new demand, and build a sustainable competitive advantage that competitors can't easily copy.

Benefits of Blue Ocean Strategy

• 1

  Creates uncontested market space

• 2

  Makes competition irrelevant

• 3

  Opens new demand opportunities

• 4

  Aligns differentiation with low cost

• 5

  Pursues value innovation

How Blue Ocean Strategy Works

Blue Ocean Strategy uses the Four Actions Framework: Eliminate (remove factors the industry takes for granted), Reduce (lower factors below industry standard), Raise (elevate factors above industry standard), and Create (introduce new factors).

Blue Ocean Strategy Prompts

Examples